Why use Gmail? Reason #4 ...

#4. Labels - Another paradigm shift that Gmail will (happily) force you to make is getting rid of the “everything needs a folder” mentality. Outlook-based email, AOL, Hotmail, and the rest have always forced us to create all these folders for our email, arrange them just so, and otherwise add steps that we don’t really need. There are no folders, really, in Gmail. I mean, they call them the inbox folder and the spam folder just so people know what they’re referring to, but there is not actual folder. So, how do you keep everything straight? Labels! Add a label called “business” that is blue and one called “financial” that is green, or whatever you can come up with. They’re flexible and you can rename them, so you’re bound to come up with plenty of uses for them. But be careful that you don’t overuse them. After all, Gmail is about simplicity, and part of the simplicity is being able to search for an email rather than search through folders, labels, etc. And speaking of search…